The size of the Asian luxury market is significant, and we seek to attract Western vendors who wish to directly access this market by introducing them to affluent Asians.
Asian couples are then able to find vendors in Europe, North America, and Australia for their destination weddings, and be guided, encouraged and captivated by the best in wedding style.
Founder, Cici, has a deep understanding of both Western and Asian culture after growing up in China and Canada, and living most of her professional life in the UK and Singapore. This puts CICILUX in a unique position to be able to bridge the supply and demand gap often experienced by vendors and their potential clients abroad.
Read more about Cici and how CICILUX came to be here.
CICILUX aims to cultivate an audience who are not constrained or restricted by a monetary budget, and are willing to pay for elite services. They want access to services that elegantly respect Asian cultures and tradition. They want access to a modernised artist that can bring their ideas to life. They want access to the best.
That’s what CICILUX gives them.
WeChat is a dynamic, and extremely powerful, Chinese social media platform. With almost 900 million active users daily, it combines the functionalities of social media platforms including, Facebook, Google, Instagram, Pinterest and many more into one single App. It has no direct comparison in the Western world. This powerful ‘mega-app’ has a number of third party apps built within it, which means that Chinese consumers do not need to leave the app at all.
The reason WeChat is so important is that it is the centre of e-commerce in China - without being involved in WeChat you will not have access to the Chinese market. If your business doesn’t have exposure within Wechat’s four walls, then your business doesn’t have exposure to the world’s largest market.
Access to the top 10% of this market is almost a staggering 90 million alone.
Getting inside WeChat’s mega-app platform can be tricky. Everyone can set up an “official account” on WeChat, just like a facebook business page, BUT, a WeChat account that is registered from outside China is invisible to mainland Chinese users. Therefore, to push content to the public in China, you need to have a WeChat Official Account 微信公众号 registered and approved in China ( 微信 WeiXin is the Chinese name for WeChat.)
CICILUX can introduce the Chinese market to your business via promoting content on the CICILUX WeChat Official Account in Chinese.
We will create bespoke content that will tell your story to the Chinese market via WeChat, in a format that is localised and understandable for Chinese consumers, making the CICILUX services one that is trusted and understood.